Production brief / 制作问卷
Lock the decisions before you spend the credits.
Use this questionnaire before storyboarding. A clear brief reduces continuity failures, unnecessary regenerations and budget surprises.
1. Purpose / 项目目的
What must the audience think, feel or do after watching? Where will the film appear? / 观众看完需要产生什么想法、情绪或行动?影片在哪里发布?
2. Story / 故事
One-sentence logline, beginning, turning point and ending. List required dialogue or claims. / 一句话梗概、开端、转折和结尾;列出必须出现的对白或主张。
3. Cast / 人物
Names, ages, appearance, relationships, emotions and approved reference images. / 姓名、年龄、外貌、关系、情绪及已授权参考图。
4. Continuity / 连续性
Wardrobe, equipment, hero props, locations, time, weather, screen direction and eye lines. / 服装、装备、核心道具、地点、时间、天气、动作方向与视线。
5. Visual language / 视觉语言
Genre, aspect ratio, camera, lenses, pacing, color and Reality Texture Lock. / 类型、画幅、摄影机、镜头、节奏、色彩与现实质感锁定。
6. Audio / 声音
Dialogue language, voice, ambience, music direction and delivery mix. / 对白语言、声音、环境音、音乐方向与交付混音。
7. Deliverables / 交付
Runtime, versions, captions, resolution, deadline and review stakeholders. / 时长、版本、字幕、分辨率、截止日期与审批人。
8. Rights and restrictions / 权利与限制
Confirm ownership or permission for every person, logo, voice, image, video and music reference. / 确认所有人物、商标、声音、图片、视频和音乐参考均已获得授权。